Beauty and charity meet at this year’s Mrs SA Ladies Breakfast

The Mrs South Africa annual Ladies Breakfast which attracts almost 1000 ladies has become its premier national event for the first half of the annual pageant season. Held at Emperors Palace on Saturday, 20 April, the event was jampacked with female empowerment talks, charitable giving, and entertainment.

The Mrs South Africa class of 2024 semi-finalists, totalling some 100 women, had the opportunity to share their journey to date with their mothers, sisters, aunts, cousins, and friends, introducing them to the Mrs South Africa programme and the famed sisterhood who will serve as their support throughout the coming months.

“Each contestant was introduced on-stage, giving them the opportunity to strut their stuff to the podium and back in front of a room full of supporting, powerful women. It served as a lovely moment of recognition which each of our ladies deserve, and an acknowledgement of their courage and tenacity to undertake this journey of self-discovery, transformation, and empowerment,” says Joani Johnson, CEO of Mrs South Africa.

A highlight of the day was the announcement and handover of funds raised by last year’s finalists. Every year, finalists choose to support one of three official Mrs South Africa affiliated charities. The class of 2023 hosted 14 events in support of CANSA, 11 for the Family Protection Association (FAMPRO), and six for the Southern Africa Animal Cancer Association (SAACA).

The 30 finalists raised a total of R420,000 in support of these charities, and the three cheques were handed over to representatives of the organisations on the day. This also served as an inspiration to this year’s semi-finalists, who will endeavour to reach and exceed this amount when a select few proceed to the finalists round later in the year.

Guests were further asked to each donate a packet of sanitary pads at the door, resulting in well over 700 packs of pads for girls in need. These will be delivered to the Winnie Mabaso Foundation, which supports vulnerable and orphaned children with a particular focus on children affected by HIV.

Once breakfast was served, past titleholders and former contestants surprised the ladies with a fashion show by local design talent Gerrit Pienaar, Tienie Boshoff, and Belle Togs.

Pop-up stands were also set up where the semi-finalists could speak to and align with Mrs South Africa’s partners, including PR Worx, Brentoni Eyewear, Dyson, Hirsch’s Homestore, Flora Mystique, Lashout, Bio Sculpture, Karma Cloting, Belle Togs, CANSA, SAACA, FAMPRO, and the Winnie Mabaso Foundation. Krispy Kreme also treated the ladies to something sweet, and the décor was done by Flora Mystique.

Finally, Cathy Heaton was announced as the Mrs Globe Classique South Africa, she will represent South Africa on the world stage during the Mrs Globe Classique this June in California, USA. 

This event and Mrs South Africa 2024 is made possible by the generosity of sponsors including Chery Krugersdorp, Skin Renewal, Hirsch’s Homestore, PR Worx, Brentoni Eyewear, BTL Aesthetics, Slimz, Protein Feed Haircare, PKF Octagon, iStyle, Espavo Hair Design, Action Coach, Truewood Furniture, Kryolan Professional Makeup, Flora Mystique, Collagen Lift Paris, Lashout by Monise Beauty, Whirlpool, Wild Coast Sun, Karma [JH1] Clothing, Caribbean Tan, IME, Bio Sculpture, Dyson, Clearwater Mall, and Krispy Kreme.

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