Mrs South Africa™
Celebrating Women & Beauty
Entries closed on Monday 29th January 2024 17h00
Entries are now Closed for 2024
Entries for 2025 will open on our website in November 2024. Look out for it then.
Watch Call to Entry 2024
https://youtu.be/7N4lKmG9MPw
Embracing Self-Love - Mrs SA 2024
Our stunning 2024 finalists are embracing their beauty and radiating self-acceptance, support and sisterhood.
Watch Semi-Finals 2024
https://www.youtube.com/watch?v=TXbFEXdBSjg
Our Mrs SA 2024 finalists are flipping the script and showing us that our so-called ‘flaws’ are not imperfections; they are the signature details that make you, you. Confidence isn’t about fitting into someone else’s mold; it’s about breaking free from it and feeling comfortable in your own skin. When you celebrate your individuality, you inspire others to do the same.
Our Winners
Empowering Women
Across South Africa
Empowering Women Across South Africa
Our Pillars To Success
Brand Pillars 2023
We pride ourselves on offering our contestants training in a variety of life empowerment skills, personal and professional growth.
Self Development
- Workshops & Webinars
- Subject Matter experts
- Life Skills & Life Coaches
- Contestant Wellness
- Contestant Mentors
- Confidence
- Financial Acumen & Fundraising
– Personal Branding
– Influencer Marketing
– Presentation Skills
– Social Media
– Public Speaking
– Media & Press
– Styling & confidence
– Health & Fitness
Network
- Sisterhood & Support
- Alumni Program
- Sisterhood Community
- Official Mentor Panel
- Scouts
- Event networking
- Official Sponsors
- Silver & Gold Sponsors
Community
- Diverse Charity Work
- Community Involvement
- Community Upliftment & Projects
- Role Models
- Family, Marriage & Motherhood
Platform
- Brand Building
- Ambassador
- Influencer
- Return on Investment
- Media & Social Media Exposure
- Advertising Values
- Business Opportunities
- Career Advancement
- International Opportunities
Creating Opportunity For Women
Dallmayr Coffee has come on board as headline sponsor in 2023.
Read more about our partnership.
Mrs SA Sponsors
Official Sponsors And Partners
Requirements To
Enter Mrs South Africa™
We at Mrs. South Africa™ have been very conscious and supportive of the breaking of stereotypes that hold women back. Ageism is one such stigma that we want to shatter. Our acclaimed women empowerment program has become synonymous with strong, capable and empathetic women making a difference in their communities.
Our Requirements:
- Female, between the ages of 25 and 55 in 2024
- Be legally married with valid marriage certificate from SA Department of Home Affairs
- Be in possession of a valid South African Identity Document
- There are no restrictions on educational background, height, weight, or tattoos
- No prior pageant or modelling experience is required
- Female between the ages of 25 and 55 in 2024
- Be legally married with valid marriage certificate from South African Department of Home Affairs
- Be in possession of a valid South African Identity Document
- Must have SA Passport and South African Driver’s License
- There are no restrictions on educational background, height, weight, or tattoos
- No prior pageant experience is necessary
Entries for 2024, will open on this website in November 2023.
All potential entrants are encouraged to follow Mrs SA on all social media channels. Kindly see below links to our terms and conditions and frequently asked questions:
Event Gallery
Mrs SA Events
Connect With Us
#mrsSouthAfrica
#YourTimeisNow
Mrs South Africa prides itself on its commitment to uplifting and celebrating all married women in South Africa.
Mrs SA Directors
Board of Directors
Mrs SA Board of Directors
Mrs South Africa Board of Directors (from left to right)
Front row: Joani Johnson, Jacqueline Ferns, Marlene Reddy-Ribeiro
Back row: Dr. Ellenore Meyer, Matapa Maila, Madelain Roscher
Matapa Maila, Chairman of the Board
Matapa Maila is a consummate professional with over 18 years’ experience in Supply Chain across multiple industries. Key competencies anchored in Mining Explosives, Energy and Gas, JSE, Banking and FMCG. She is ardent about championing women empowerment programs and advocating for education in remote areas of South Africa. She is passionate about transformation, upstream reciprocity and creating a network of multipliers. Her Foundation “Matapa and Friends” has taken major steps in community building. Matapa also hopes to stand as an example that dreams don’t have an address and the impossibilities are often the untried. She lives up to this ethos and obtained her international MBA from a London University. Her objective is to be part of an impactful platform that echoes the values of humanity, safety, women empowerment and inscribes delegation empowerment. Her most rewarding role yet is being a mother to her beautiful daughter, Rifuwo.
Joani Johnson
Marlene Reddy-Ribeiro
Not only is Marlene the Chief Operating Officer, she was also 2nd Princess in 2016. She oversees company operations, Events and the Contestants’ journeys, as well.Her degree in Science and Honours degree in Psychology, with her corporate background as a National HR Lead for over 13 years, make her well equipped for her roles. Part time model, full time working mum and newly married, she was also a Board Member for Babies Behind Bars and a Supersport ‘Let’s Play’ Ambassador
Jacqueline Ferns
Jacqueline is a full time entrepreneur, director and shareholder in many successful businesses. She has a degree in Criminology and an Undergraduate degree in Political Science. She was also crowned Mrs SA 2020 and the only Mrs SA in history to also be crowned Mrs Charity. She has a passion for women and children and believes we should leave this world better than we found it.
Madelain Roscher
Described as the #PRguru by her peers, Madelain Roscher is the CEO of PR Worx (www.PRworx.co.za), a full-service marketing-communications agency she established in 2001. With 25 years in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable success under leadership.
PR Worx is one of the highest awarded public relations firms in Africa, having been honoured as the best marketing-communications agency in Johannesburg, Ekurhuleni, South Africa and Africa.
Madelain also won the:
- 2022 and 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards for the incredible empowerment work she has done in Africa;
- the 2017 Woman of the Year: Media category;
- the Most Influential Women in Business award;
- was recognised as the Most Admired PR Professional in South Africa;
- and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.
