Mrs South Africa™
Celebrating Women & Beauty
Enter Mrs South Africa 2025 now!
Entries close Monday, 27th January 2025 17h00.
South Africa’s Tshego Gaelae Crowned Mrs. World 2024 in Las Vegas
South Africa is celebrating a historic moment as Tshego Gaelae has been crowned Mrs. World 2024 in a dazzling ceremony held in Las Vegas.
Watch Mrs. World Crowning 2024
https://www.youtube.com/watch?v=OD9wvPna0-4
Meet Mrs SA 2025
Erin Jane Miller
I am Erin Jane Miller. I am 42 years old, and I live in Fourways Johannesburg. I am the CEO and Executive Producer at Recode Media. I have 2 amazing kids with my spouse Bryan Miller to whom I have been married for 17 years. In my spare time, I enjoy working out and spending time with my boys. #MyTimeisNow because I have decided to elevate and become the most powerful version of myself.
South Africa’s Tshego Gaelae Crowned Mrs. World 2024 in Las Vegas
South Africa is celebrating a historic moment as Tshego Gaelae has been crowned Mrs. World 2024 in a dazzling ceremony held in Las Vegas. Her victory is particularly momentous, as she becomes the first Black woman in the 40-year history of the Mrs. World competition to win this prestigious title.
Tshego follows in the footsteps of Candice Abrahams, who made history as the first South African to claim the global crown in 2016. Now, nearly a decade later, Gaelae’s win further cements South Africa’s legacy on the international stage.
Mrs SA Winners
Our Latest Winners
Mrs SA offers women a life-transformation journey, teaching women how to be the best version of themselves, how to be a voice of change and to show up as the strong, influential women they are.
Empowering Women
Across South Africa
Empowering Women Across South Africa
Our Pillars To Success
Brand Pillars 2023
We pride ourselves on offering our contestants training in a variety of life empowerment skills, personal and professional growth.
Self Development
- Workshops & Webinars
- Subject Matter experts
- Life Skills & Life Coaches
- Contestant Wellness
- Contestant Mentors
- Confidence
- Financial Acumen & Fundraising
– Personal Branding
– Influencer Marketing
– Presentation Skills
– Social Media
– Public Speaking
– Media & Press
– Styling & confidence
– Health & Fitness
Network
- Sisterhood & Support
- Alumni Program
- Sisterhood Community
- Official Mentor Panel
- Scouts
- Event networking
- Official Sponsors
- Silver & Gold Sponsors
Community
- Diverse Charity Work
- Community Involvement
- Community Upliftment & Projects
- Role Models
- Family, Marriage & Motherhood
Platform
- Brand Building
- Ambassador
- Influencer
- Return on Investment
- Media & Social Media Exposure
- Advertising Values
- Business Opportunities
- Career Advancement
- International Opportunities
Creating Opportunity For Women
Dallmayr Coffee has come on board as headline sponsor in 2023.
Read more about our partnership.
Mrs SA Sponsors
Official Sponsors And Partners
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![VitaleFemme-logo-dark PNG[29]](https://mrssouthafrica.co.za/wp-content/uploads/2024/08/VitaleFemme-logo-dark-PNG29-300x112.png){kind=logo}
Requirements To
Enter Mrs South Africa™
We at Mrs. South Africa™ have been very conscious and supportive of the breaking of stereotypes that hold women back. Ageism is one such stigma that we want to shatter. Our acclaimed women empowerment program has become synonymous with strong, capable and empathetic women making a difference in their communities.
Our Requirements:
- Female, between the ages of 25 and 55 in 2024
- Be legally married with valid marriage certificate from SA Department of Home Affairs
- Be in possession of a valid South African Identity Document
- There are no restrictions on educational background, height, weight, or tattoos
- No prior pageant or modelling experience is required
- Female between the ages of 25 and 55 in 2024
- Be legally married with valid marriage certificate from South African Department of Home Affairs
- Be in possession of a valid South African Identity Document
- Must have SA Passport and South African Driver’s License
- There are no restrictions on educational background, height, weight, or tattoos
- No prior pageant experience is necessary
Entries for 2024, will open on this website in November 2023.
All potential entrants are encouraged to follow Mrs SA on all social media channels. Kindly see below links to our terms and conditions and frequently asked questions:
Event Gallery
Mrs SA Events
Connect With Us
#mrsSouthAfrica
#YourTimeisNow
Mrs South Africa prides itself on its commitment to uplifting and celebrating all married women in South Africa.
Mrs SA Directors
Board of Directors
Mrs SA Board of Directors
Mrs South Africa Board of Directors (from left to right)
Front row: Joani Johnson, Jacqueline Ferns, Marlene Reddy-Ribeiro
Back row: Dr. Ellenore Meyer, Matapa Maila, Madelain Roscher
Matapa Maila, Chairman of the Board
Matapa Maila is a consummate professional with over 19 years’ experience in Supply Chain across multiple industries. Key competencies anchored in Mining Explosives, Energy and Gas, JSE, Banking and FMCG. She is ardent about championing women empowerment programs and advocating for education in remote areas of South Africa. She is passionate about transformation, upstream reciprocity and creating a network of multipliers. Her Foundation “Matapa and Friends” has taken major steps in community building. Matapa also hopes to stand as an example that dreams don’t have an address and the impossibilities are often the untried. She lives up to this ethos and obtained her international MBA from a London University. Her objective is to be part of an impactful platform that echoes the values of humanity, safety, women empowerment and inscribes delegation empowerment. Her most rewarding role yet is being a mother to her beautiful daughters, Rifuwo & Lehumo.
Joani Jacobs
Former Mrs South Africa, Joani Jacobs has been the CEO of Mrs South Africa Pty Ltd since 2011 and the company has seen tremendous growth under her guidance and expertise. She is an acclaimed businesswoman in South Africa and an award-winning entrepreneur. Joani has created a “Dream Team” that has backed the company ever since. Joani has her degree in Communications and is also the founder and CEO of ACE Models International. She has over 15 years of experience in the model, pageant and media industries
Marlene Reddy-Ribeiro
Not only is Marlene the Chief Operating Officer, she was also 2nd Princess in 2016. She oversees company operations, Events and the Contestants’ journeys, as well.Her degree in Science and Honours degree in Psychology, with her corporate background as a National HR Lead for over 13 years, make her well equipped for her roles. Part time model, full time working mum and newly married, she was also a Board Member for Babies Behind Bars and a Supersport ‘Let’s Play’ Ambassador
Jacqueline Ferns
Jacqueline is a full time entrepreneur, director and shareholder in many successful businesses. She has a degree in Criminology and an Undergraduate degree in Political Science. She was also crowned Mrs SA 2020 and the only Mrs SA in history to also be crowned Mrs Charity. She has a passion for women and children and believes we should leave this world better than we found it.
Madelain Roscher
Known as the #PRguru, Madelain Roscher is the award-winning CEO of PR Worx, Africa’s most celebrated PR agency. With 30 years of expertise, she has transformed brands and empowered leaders across the continent. A trailblazer in marketing-communications, Madelain’s accolades include the Africa Women Leader Award which she won twice, PRISA’s Lifetime Achievement Award, and recognition as South Africa’s Most Admired PR Professional. Driven by her passion for women empowerment, Madelain is a proud shareholder and director of Mrs. South Africa. Bold, dynamic, and visionary, she leads with impact and inspires excellence.
Madelain also won the:
- 2022 and 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards for the incredible empowerment work she has done in Africa;
- the 2017 Woman of the Year: Media category;
- the Most Influential Women in Business award;
- was recognised as the Most Admired PR Professional in South Africa;
- and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.
Described as the #PRguru by her peers, Madelain Roscher is the CEO of PR Worx (www.PRworx.co.za), a full-service marketing-communications agency she established in 2001. With 25 years in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable success under leadership.
PR Worx is one of the highest awarded public relations firms in Africa, having been honoured as the best marketing-communications agency in Johannesburg, Ekurhuleni, South Africa and Africa.
Madelain also won the:
- 2022 and 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards for the incredible empowerment work she has done in Africa;
- the 2017 Woman of the Year: Media category;
- the Most Influential Women in Business award;
- was recognised as the Most Admired PR Professional in South Africa;
- and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.
