Mrs South Africa has undergone an exciting change as we recently rebranded. Mrs South Africa evolved from being a pageant to a women empowerment movement, and we felt the need to restructure our brand in such a way to showcase the virtues of South Africa, the spirit of Ubuntu, and the real relatable women that we work with.
Gone are the stereotypes that do not match the individual, bearing the burden of a crown of ideals being placed upon their head diminishing the power of their womanhood to the stigma of unattainable beauty.
The new brand does away with the ideals that do not match real women, but instead showcase true beauty that shines from within and celebrate every woman in her unique femininity.
We are proud to present the #CrownofVirtue
Mrs South Africa proudly presents our Top 25 Finalists for 2017.
Johannesburg, 29 April 2017 – A star studded red carpet kicked off the Mrs. South Africa CANSA Gala dinner held at Emperors Palace last night. While this annual event has earned an honourable reputation for raising copious amounts of money for the Cancer Association of South Africa each year, it is also always a glamorous affair and the perfect opportunity for guests to dust off their glass slippers and be treated to a delectable dinner while viewing a seamless stage production.
Hosted by the sensational Jo-Ann Strauss, the guests were entertained with music by Tamara Dey and Garth Taylor as well as an incredible fashion show powered by Contempo Retail and Nomination Italy.
It was an important occasion on the Mrs South Africa calendar too, as the top 100 semi-finalists, announced two months ago, pinnacled their journey of workshops, networking, judging and rehearsing when the announcement of the final top 25 was made at the dinner.
Judges Unaiza Mooideen, Thuli Sithole, Vusi Zwane and principal judge Cindy Nell-Roberts admitted to this being the hardest round of judging thus far as all semi-finalists had inspired them and displayed beauty, grace and dedication.
She is Bona Fide.
With the recent controversy and debate regarding the relativity of pageants in our society, Mrs South Africa is a movement that shines the torch on real women. Real women with real lives, real curves and real problems.
‘’Mrs South Africa is not the typical beauty pageant. It offers married South African women who have real-life careers, families, and hobbies a platform to make a difference and to empower women across South Africa. Glamour and sophistication are part of the criteria, but the women who enter and win all have those relatable stories we’re looking for.’’
Mrs South Africa (Pty) Ltd is the number one pageant and female empowerment program for married women in South Africa. It is not a beauty pageant in the traditional sense of the word.
Mrs South Africa is truly a life-changing journey for the women who enter this renowned empowerment program. Mrs South Africa delegates are between the ages of 25-49 years of age and are mature, driven, ambitious and most of all real, relatable women who strive to be the best versions of themselves. They are wives, in some cases mothers, some are entrepreneurs and most are change makers, some are business women and others home makers, but they all want the best for their families and their community. They are brave, bonafide superwomen.
Hlengiwe Twala, from Hartebeesport Dam, was crowned as the 2017 Schwarzkopf Professional Mrs South Africa yesterday, at a glittering grand finale at Emperors Palace, Johannesburg. The swanky affair was hosted by the sensational Minnie Dlamini, and produced by one of Africa’s leading show producers, Jan Malan. It featured a star studded guest list of top South African talent, South Africa’s very own Mrs World who was Mrs South Africa 2016, Candice Abrahams and celebrities, dancers, designers as well as breath-taking entertainment by the Joburg ballet.
Olwethu Leshabane was crowned first princess and Lilliana Lulli-Marruchi won second princess. While Claire Gardiner who raised the most funds for CANSA during her tenure as a finalist was crowned Mrs Charity 2016.
Schwarzkopf Professional Mrs South Africa is the number one empowerment programme for married woman in South Africa. The ladies involved in the organisation are ambitious and successful in their various careers, they are also mothers and wives of all different ages and sizes who are doing great work within their respective communities.
16th September 2016, Johannesburg: Schwarzkopf Professional Mrs South Africa is delighted to announce that the new Mrs South Africa 2017 will depart days after being crowned, to represent her country at the Mrs World competition in Incheon, South Korea on 26th October 2016.
Mrs South Africa (Pty) Ltd has had a record breaking history on the international stage. Candice Abrahams who was crowned Mrs South Africa 2015/6, represented South Africa at the Mrs. World 2016 pageant and competed amongst 40 of the worlds’ most beautiful married women for the title, on the 12th of March 2016 in China, Dongguan, after hypnotizing the international stage with her timeless beauty, radiance and congeniality and she won the Mrs World 2016 title, achieving a personal milestone of being the first South African to be crowned Mrs. World.
Hlengiwe, is a model, fashion blogger, wife to businessman Glen Twala and mom to three beautiful daughters. She is a strong, humble and kind woman. Her morals and values are of high importance to her and she strives to empower and motivate woman across our beautiful country.
More about Hlengiwe:
How does it feel to be the new Mrs South Africa?
It feels incredible. I'm still on cloud nine and taking it all in. I'm so blessed and grateful for this amazing honor.
You were a firm crowd favorite throughout the evening; did you ever think it was going to be your name called at the end of the night?
Not at all. A few of my fellow finalists did say to me throughout the night that it's going to be me. The ladies were all so strong and beautiful inside and out. I was so happy to be amongst such an amazing group of women.
Tell us about the first few minutes of being crowned, what was going through your head?
I was in shock and in tears, wishing that my late mom was there to see her little girl shine. She passed away almost three years ago due to a rare blood cancer. That's one of the reasons why I entered Mrs South Africa - she would have been so proud.
What has this journey meant to you thus far?
I have found so much healing and forgiveness throughout this journey. When I entered I was so undone and sad, but by sharing my story has really helped me find healing and take my power back. It has also made realise the importance of living in the moment because they are no guarantees for tomorrow.