Mrs South Africa™
Celebrating Women & Beauty

Mrs South Africa™ prides itself on its commitment to diversity, uplifting and celebrating women of all creeds, race, religion, culture and abilities. Mrs South Africa™ is the leading pageant for married woman in SA.

Entries closed on Monday 29th January 2024 17h00

Entries are now Closed for 2024

Entries for 2025 will open on our website in November 2024. Look out for it then.

Watch Call to Entry 2024

Our Winners
Mrs SA offers women a life-transformation journey, teaching women how to be the best version of themselves, how to be a voice of change and to show up as the strong, influential women they are.
Mrs SA 2024 Tshego

Mrs South Africa™ 2024

Tshego Gaelae


Mrs South Africa™ 2023

Palesa Matjekane

Mrs South Africa™ 2022

Jo Judnick-Wilson

Mrs South Africa™ 2021

Thenjiwe Mdluli

Mrs South Africa™ 2020

Jacqueline Ferns

Empowering Women
Across South Africa

Empowering Women Across South Africa

Mrs South Africa™ offers married women an acclaimed self-discovery programme that aims to celebrate and further develop the skills of strong, talented and confident female leaders.
Mrs. South Africa™ recognises the value of marriage, and the essence of being a “Bonafide” woman. The program was created for married women who would ordinarily not have such a platform to compete and be ambassadors for South Africa, on a global scale. The Mrs South Africa™ Beauty Pageant is open to married ladies between the ages of 25 and 55, with or without children.  The organisation provides women with an opportunity to invest in themselves and to play a part in bettering the lives of those around them.
Our Pillars To Success

Brand Pillars 2023

We pride ourselves on offering our contestants training in a variety of life empowerment skills, personal and professional growth.

Self Development

– Personal Branding
– Influencer Marketing
– Presentation Skills​
– Social Media
– Public Speaking
– Media & Press
– Styling & confidence
– Health & Fitness




Creating Opportunity For Women

Dallmayr Coffee has come on board as headline sponsor in 2023.

Read more about our partnership.

Mrs SA Sponsors

Official Sponsors And Partners

Mrs South Africa™ is proud to be partnered with organisations that reinforce their passion for women upliftment and add value to women going through this life-changing journey of self-development.

Requirements To
Enter Mrs South Africa™

We at Mrs. South Africa™ have been very conscious and supportive of the breaking of stereotypes that hold women back. Ageism is one such stigma that we want to shatter. Our acclaimed women empowerment program has become synonymous with strong, capable and empathetic women making a difference in their communities.

Our Requirements:

Entries for 2024, will open on this website in November 2023.

All potential entrants are encouraged to follow Mrs SA on all social media channels. Kindly see below links to our terms and conditions and frequently asked questions:

Event Gallery

Mrs SA Events

Connect With Us


Mrs South Africa prides itself on its commitment to uplifting and celebrating all married women in South Africa.

Mrs SA Directors

Board of Directors

Mrs SA Board of Directors

Mrs South Africa Board of Directors (from left to right) 

Front row: Joani Johnson, Jacqueline Ferns, Marlene Reddy-Ribeiro

Back row: Dr. Ellenore Meyer, Matapa Maila, Madelain Roscher 

Matapa Maila, Chairman of the Board

Matapa Maila is a consummate professional with over 18 years’ experience in Supply Chain across multiple industries. Key competencies anchored in Mining Explosives, Energy and Gas, JSE, Banking and FMCG.  She is ardent about championing women empowerment programs and advocating for education in remote areas of South Africa. She is passionate about transformation, upstream reciprocity and creating a network of multipliers. Her Foundation “Matapa and Friends” has taken major steps in community building. Matapa also hopes to stand as an example that dreams don’t have an address and the impossibilities are often the untried.  She lives up to this ethos and obtained her international MBA from a London University. Her objective is to be part of an impactful platform that echoes the values of humanity, safety, women empowerment and inscribes delegation empowerment. Her most rewarding role yet is being a mother to her beautiful daughter, Rifuwo.

Joani Johnson

The company has seen tremendous growth in recent years under the guidance of well known business woman and entrepreneur, CEO Joani Johnson, and her management team who are all experts in their fields.
“Mrs South Africa™ started out as a professional challenge for me. Today it is my vocation. While changing women, we have changed ourselves, while empowering others, we have become empowered and while teaching others, we have learnt so much. I recently read a quote which really resonated with me: I am here to support women until the day I die. And that is what we do at Mrs South Africa™”

Marlene Reddy-Ribeiro

Not only is Marlene the Chief Operating Officer, she was also 2nd Princess in 2016. She oversees company operations, Events and the Contestants’ journeys, as well.Her degree in Science and Honours degree in Psychology, with her corporate background as a National HR Lead for over 13 years, make her well equipped for her roles. Part time model, full time working mum and newly married, she was also a Board Member for Babies Behind Bars and a Supersport ‘Let’s Play’ Ambassador

Jacqueline Ferns

Jacqueline is a full time entrepreneur, director and shareholder in many successful businesses. She has a degree in Criminology and an Undergraduate degree in Political Science. She was also crowned Mrs SA 2020 and the only Mrs SA in history to also be crowned Mrs Charity. She has a passion for women and children and believes we should leave this world better than we found it.

Madelain Roscher

Described as the #PRguru by her peers, Madelain Roscher is the CEO of PR Worx (, a full-service marketing-communications agency she established in 2001. With 25 years in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable success under leadership.

PR Worx is one of the highest awarded public relations firms in Africa, having been honoured as the best marketing-communications agency in Johannesburg, Ekurhuleni, South Africa and Africa.

Madelain also won the:

  • 2022 and 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards for the incredible empowerment work she has done in Africa;
  • the 2017 Woman of the Year: Media category;
  • the Most Influential Women in Business award;
  • was recognised as the Most Admired PR Professional in South Africa;
  • and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.

Mrs SA Moments