Mrs SA & Truewood Furniture Announce Partnership

Mrs. SA, the prestigious national pageant that prides itself on its commitment to diversity, uplifting and celebrating women of all creeds, race, religion, culture and abilities, and Truewood Furniture, a leading manufacturer of handcrafted wood furniture, have announced a partnership to promote South African made products and support local businesses.

The collaboration between Mrs. South Africa and Truewood Furniture aims to showcase the inherent connection between beauty, elegance, and exceptional craftsmanship. As part of the partnership, Mrs. SA contestants will be featured in a series of marketing materials for Truewood Furniture. Contestants, finalists, and the winner of Mrs. South Africa will have the privilege of experiencing the luxury and comfort offered by Truewood Furniture’s exceptional creations.

“We are thrilled to partner with Truewood Furniture, a brand that shares our values of excellence, empowerment, and sophistication,” said Joani Johnson, CEO of Mrs. South Africa.

Truewood Furniture is equally enthusiastic about this partnership. “We are delighted to join forces with Mrs. South Africa, an esteemed platform that celebrates the multifaceted beauty. Through this partnership, we aim to inspire women to create stylish and sustainable living spaces that reflect their individuality and values and support the local economy,” said Frits Reyneke, CEO of Truewood Furniture.

The partnership between Mrs. SA and Truewood Furniture is focused on growing the economy by promoting South African-made products and supporting local businesses.

About Mrs South Africa:

Mrs South Africa is the leading pageant for married women in South Africa, that celebrates diversity and develop brave, bold bonafide women. It provides a platform for women to showcase their accomplishments, inspire others, and make a positive impact in their communities. Mrs. South Africa aims to empower married women to embrace their individuality, personal growth, and philanthropic endeavours.

About Truewood Furniture:

Truewood Furniture is a leading provider of exceptional furniture solutions, specializing in timeless designs and sustainable craftsmanship. With a commitment to ethically sourced materials and meticulous attention to detail, Truewood Furniture creates exquisite pieces that elevate living spaces. Their collections embody elegance, functionality, and environmental responsibility. For more information about Mrs. SA and Truewood Furniture, please contact