Lifestyle Challenge 2023, Wild Coast Sun

Sun, Sand, and Sashes: Mrs SA’s Lifestyle Challenge hits the Wild Coast

21 September 2023: As the Mrs South Africa class of 2023 prepares for the last leg of their pageant journey, the stunning group of 30 finalists headed down to the South Coast this month for the programme’s Annual Lifestyle Challenge at the luxurious Wild Coast Sun resort.

The Mrs SA programme is more than just a pageant for married women. It is a platform that celebrates and empowers women from diverse backgrounds, cultures, and abilities. With the support of mainline sponsor Dallmayr Coffee, Mrs SA offers participants a transformation journey that helps them discover and unleash their full potential, and become a voice of change in their communities.

The Lifestyle Challenge is a four-day event, jam-packed with a range of activities designed to develop the finalists’ skills, build their confidence, and help promote their mental and physical well-being. It is also a key opportunity for contestants to bond with each other and enjoy some light-hearted fun.

The Mrs SA team was treated to a scenic drive down to Wild Coast Sun in a convoy of Chery cars sponsored by Chery Krugersdorp. The finalists then enjoyed a weekend filled with team-building exercises, and workshops focused on leadership development and personal care in preparation for the Finale Crowning Show in November 2023. They also took part in photo and video shoots, with styling by Kryolan Makeup and Espavo Hair Design. Mrs SA’s newly announced sponsor, Caribbean Tan further treated the ladies to a pre-shoot tanning session, to give them a mesmerising glow for their swimwear shoot.

Some of the other activities included a Slimz fitness challenge, where the women tested their physical strength and endurance; a catwalk challenge, where they showcased their style and personality; and a team leadership challenge, where they demonstrated their ability to lead and help others. The staff at the Wild Coast Sun resort hosted the finalists in style and luxury, with spoils throughout the weekend.

“We would not be able to make such a significant impact in our finalists’ lives if it were not for incredible sponsors such as Dallmayr Coffee, that consistently go out of their way to support our ladies. We are truly grateful to the incredible Wild Coast Sun resort team who ensured the weekend was a memorable experience for everyone involved,” says Joani Johnson, Chief Executive Officer of Mrs South Africa

“The weekend was another life-changing experience filled with self-discovery and personal growth for our lovely and powerful ladies. Above all, it was a fun and rewarding experience that helped to prepare our ladies for the upcoming grand finale and beyond.”

The Mrs SA finalists now have a full two months to prepare for the finals in November, beginning with the highly anticipated Pageant Week from 15 to 18 November, followed by the Preliminary Judging Competition on 16 November, and ending off their journey with the spectacular Final Crowning on 17 November. Tickets for these events will go on sale on Ticketpros shortly.

Mrs South Africa would like to thank its partners and sponsors: Dallmayr Coffee, Action Coach, Brentoni Eyewear, BTL Medical Aesthetics, Caribbean Tan, Chery Krugersdorp, Collagen Lift Paris, DrK Dermal Health Care, Espavo Hair Design, Flora Mystique, Hirsch’s Homestore, iStyle, Kryolan Professional Makeup, Lashout, Maskscara, MSC Cruises, PKF Octagon, PR Worx, Slimz, Truewood Furniture, Urbantrend, Voelgoed Media, Whirlpool and Wild Africa Cream

Stay connected and follow the journey on social media:

Facebook: @MrsSouthAfrica
Instagram: @mrs_south_africa
Twitter: @MrsSAPageant

About Mrs SA:
Mrs SA is a prestigious pageant that celebrates the multifaceted achievements, beauty, and resilience of married South African women. The pageant empowers women to make a positive impact on their communities while embracing their individuality and potential.

About Wild Coast Sun:
Wild Coast Sun is a captivating entertainment and leisure destination located on the picturesque coastline of the Eastern Cape in South Africa. Famed for its pristine beaches, diverse amenities, and commitment to sustainable tourism, Wild Coast Sun has offered an exceptional setting for relaxation, exploration, and personal growth for more than 40 years.