2027 Entry FAQ's

1. When do entries open for 2027 and what is the entry fee?

Entries for 2027 will open in October/November 2026. The official entry form will be online and must be completed as such.

In order to complete it, contestants must have the following at hand:
20.1. Copy of South African ID
20.2. Copy of marriage certificate
20.3. One head and shoulders photo and one high res photo

Entrants will complete a form online and attach the above documents. Once done, they must pay the entry fee of R550 inc. VAT online via debit or credit card

2. Is there an age limit to enter?

Contestants must be between the ages of 25 and 55, inclusive, and must reach either age 25 or 55 within the calendar year of participation

3. Why is Mrs South Africa more than a Pageant?

Mrs South Africa™ is far more than a traditional beauty pageant. It is a self-discovery, personal development and female empowerment programme for married women, designed to help women become the best versions of themselves, find their voice, build confidence and create meaningful impact in their personal, professional and community lives.

The Mrs South Africa journey celebrates real, relatable and ambitious women from diverse backgrounds and gives them the opportunity to grow, learn, connect and develop skills that extend far beyond the competition itself.

The programme is built around four key Mrs SA Brand Pillars:

SELF DEVELOPMENT – developing the woman behind the title through workshops, webinars, subject-matter experts, mentors, life skills, confidence building, wellness, financial acumen and fundraising.

PLATFORM – developing your personal brand and creating opportunities through influencer marketing, social media, public speaking, media and press, brand partnerships, business opportunities, career advancement and potential international opportunities.

NETWORK – becoming part of a powerful sisterhood and building meaningful relationships through fellow contestants, alumni, mentors, sponsors, events and the wider Mrs SA community.

COMMUNITY – encouraging women to use their voices and platforms to make a difference through community involvement, charitable initiatives, role modelling and projects that uplift others.

The journey is therefore not simply about winning a crown. It is about who you become along the way.
Contestants are exposed to training, mentorship, personal and professional development, media opportunities, networking, fundraising, community initiatives and the opportunity to build a platform that can continue to benefit them long after their Mrs South Africa journey has ended.

4. How does Mrs South Africa operate?

It is important that potential entrants understand how Mrs South Africa operates. Mrs South Africa Pty Ltd is a commercial company, with a board of Directors, and is run as such. It is not a charity, NPO or PBO. The organisation operates primarily through sponsorships and official events, with income contributing towards the development programme, contestant training and upskilling, operational costs, event costs and production of official Mrs SA events.

As part of the Mrs South Africa journey, fundraising, sponsorship and certain event attendance and participation will form part of the experience for semi-finalists and finalists. Some fundraising and income generated through the programme contributes towards the operating costs of the company and the delivery of the Mrs South Africa programme.

We believe strongly in being open and transparent about this from the beginning. There should be no surprises about what the journey involves.

5. What is required from me during the journey?

If selected as a semi-finalist and/or finalist, the journey and it’s requirements will be explained, in detail, upfront. Contestants will then have the opportunity to consider whether the Mrs South Africa journey is right for them before making the commitment to proceed. Being part of Mrs South Africa requires time, energy, commitment and investment. It is an opportunity, but it is also a responsibility. Contestants will be expected to participate actively in the programme, attend required events and activities, engage with sponsors and fundraising initiatives, and represent themselves and the Mrs South Africa brand professionally throughout the journey.

During the semi-finalist stage, contestants are responsible for their own accommodation, meals and travel costs. There will be sponsorship and event requirements, as well as promotion of Mrs SA’s official sponsors, which will be clearly communicated upfront.

For those selected as finalists, Mrs South Africa covers certain accommodation and meals during designated parts of the finalist journey, subject to sponsorship. Finalists should also expect to participate in fundraising, sponsorship activities, events, content creation, workshops, community initiatives and other activities that form part of the Mrs South Africa journey.

The exact programme, dates, requirements and inclusions may vary from year to year. Mrs South Africa provides continuous support and professional tools to all contestants along the way.

6. What do I need to know before I enter?

We encourage every potential entrant to do their research and make sure they understand both the opportunity and the commitment involved before entering:
• Read the official Mrs South Africa Terms and Conditions, which outline the competition, judging process, requirements and other important information.
• Visit the official Mrs South Africa website to understand the organisation, its purpose and Brand Pillars.
• Watch Mrs SA TV on YouTube to get a real sense of the journey, experiences and opportunities available to contestants.
• Follow Mrs South Africa across all social media platforms, as well as the current titleholders, to see what life in the Mrs SA family looks like.
• Read the 2027 Entry Terms and Conditions once published
• Review the 2027 Mrs South Africa Calendar, once released, so that you have a clear understanding of the key dates

Mrs South Africa is an investment in yourself but it is also a journey that asks you to show up, participate, grow, contribute and embrace the opportunities presented to you. For the woman who is ready to step outside her comfort zone, discover more about herself, build her confidence, find her voice and become part of a powerful sisterhood, the Mrs South Africa journey can be truly transformative.

It is not just about the crown. It is about the woman you become on the journey to it.

7. I Work Full Time. Can I Still Enter Mrs South Africa?

Yes! Mrs South Africa has had many successful contestants and titleholders who have full-time jobs and careers alongside their Mrs SA journey. The Management Team understands that contestants have work and family commitments and takes this into consideration when planning the annual calendar. Where possible, Mrs SA tries to plan around school holidays, long weekends and other key dates. However, the Mrs South Africa journey does require a time commitment. We strongly recommend that all entrants review the 2027 calendar (which will be out soon) before entering and familiarise themselves with the compulsory dates when they will be required to attend judging, events, workshops and other activities. Contestants should discuss these dates with their employers, families and other relevant commitments before entering, to ensure they are able to meet the requirements of the journey. Having a full-time job is absolutely not a barrier to entering Mrs South Africa. Planning ahead is key!

8. I Am Traditionally Married. Can I Enter Mrs South Africa?

In accordance with the Recognition of Customary Marriages Act, 1998, both civil and customary marriages are recognised under South African law. However, in order to enter, the contestant must still be in possession of a registered marriage certificate issued by the Department of Home Affairs as proof of legal marriage. Therefore, they need to apply for and obtain their valid marriage certificate from the South African Department of Home Affairs, prior to entry. The valid marriage certificate must be submitted and attached when completing the 2027 online entry form.

9. I Am Engaged. Can I Enter Mrs South Africa?

Unfortunately, no. To enter Mrs South Africa, contestants must already be legally married at the time of entry. Entrants must have a valid South African marriage certificate as proof of their marriage when entering the competition. Being engaged or planning to get married does not meet the entry requirement

10. I Am Married To A Foreigner. Can I Enter Mrs South Africa?

Yes. Entrants can enter if they are themselves are a South African citizen or permanent resident of South Africa. Entrants must be living in South Africa given the calendar of events which run throughout the year

11. I Am Married To A Female. Can I Enter Mrs South Africa

Yes. Mrs South Africa welcomes women who are legally married to a female partner. Mrs South Africa recognises all legally valid marriages, including same-sex marriages, and celebrates women from diverse backgrounds and relationships. As with all entrants, you will need to meet the relevant entry requirements and provide a valid marriage certificate.

12. Do I Have To Be Born Female To Enter Mrs South Africa?

No. Entrants do not need to have been born biologically female to enter Mrs South Africa. However, at the time of entry, the entrant’s current gender status with the South African Department of Home Affairs must reflect female. Mrs South Africa welcomes women from diverse backgrounds

13. Do I Need To Have Children To Enter Mrs South Africa?

No. Contestants do not need to have children to enter Mrs South Africa.

14. What If I Am Pregnant? Can I Enter?

While the organisation celebrates and supports family values and does not discriminate against pregnancy, contestants should not be, nor become, pregnant during the Mrs. South Africa journey. This is because participation in the programme and international competitions is physically demanding and could pose risks to both the contestant and the unborn child. The health and well-being of both remain a priority for Mrs. SA.

15. What Are The Minimum Educational Qualifications To Enter?

Mrs South Africa embrace contestants from all backgrounds. Therefore, there are no minimum educational qualifications to enter.

16. Do I Need Modelling Training Or Prior Pageant Experience To Enter?

No. Contestants do not need prior modelling or pageant experience in order to enter Mrs South Africa.

17. Do You Have Any Weight Or Height Restrictions?

No. Mrs SA embraces women of all heights, sizes, body shapes etc. Therefore, there are no weight or height restrictions for entering Mrs South Africa.

18. Are Tattoos Allowed?

Yes. Tattoos are allowed.

19. Do I Need To Have A Valid Passport To Enter?

No. Entrants do not need a valid passport to enter Mrs South Africa but they must apply for it and obtain it as soon as possible. This is because a contestant may need to travel overseas to compete, should they win Mrs South Africa.

20. Do I Need To Have My Driver’s License To Enter?

No. Entrants do not need a valid South African drivers licence to enter. However, they should apply for obtain this as soon as possible. This is because the prize package, should they win, may include a car.

21. Do I Have To Wear A Swimsuit?

Contestants will be required to model in swimwear, as per International Pageantry regulations during Semis Judging, Finals Judging and on stage during the Prelims & Finale Crowning event. Mrs South Africa embraces women of all shapes and sizes, and promotes confidence and being comfortable in your own skin.

22. Who Oversees The Judging?

Mrs South Africa is run according to international standards, following a strictly audited process and winners are chosen by an independent Selection Committee. PKF Octagon. The Judging process, for each stage of the competition, is discussed with the contestants, in advance. Contestants will be required to model in swimwear, as per International Pageantry regulations during Semis Judging, Finals Judging and on-stage during Prelims & the Finale Crowning event. We embrace women of all shapes and sizes, and our program promotes confidence and being comfortable in your own skin.

Contestants understand that the Judges’ decisions are Final and other than the results announced on stage, no other results will be made available, at any other stage. Contestants understand that no correspondence will be entered into with the Selection Committee, Auditors, Mrs. SA Management Team, or any other associates/affiliates therewith, at any stage, even in future, with regards to the Mrs SA Judging processes. Accordingly, there is no right of appeal against the results of Mrs SA Judging processes, at any stage.

23. What Is My Involvement With The Official Charities?

Mrs South Africa has partnered with great official charities, who make a significant contribution nationally. Semi-finalists are invited to create awareness for them and attend official charities’ events. A Finalist will host a fundraiser for one of the official charities. We prepare, brief finalists fully and provide ongoing support to all finalists on this task. More information is available of the official charities is available here https://mrssouthafrica.co.za/charities/

24. I Have Completed My Online Entry Form. What Happens Next?

Once all the steps above are completed, entrants will receive an email from the Mrs South Africa office and will receive further information, in due course. A valid operational email address must be provided on the entry form to allow for Mrs South Africa to communicate with all entrants. Should an entrant not provide a valid working email address, Mrs South Africa Pty Ltd will not be held responsible for any comms they do not receive.

All entry forms will be screened accordingly. Eligible entrants will be invited to a compulsory Casting which will take place towards the end of January 2027. Castings will take place across South Africa in major cities. More information on this will be provided closer to the time.

25. What Dates Should I Be Aware Of?

Entrants should consult the 2027 calendar which will be available soon and which will help them plan for 2027 as there are compulsory dates.

26. I Have A Few Other Questions. Who Can I Contact?

Due to the high volume of queries, queries must be directed to Marlene Reddy-Ribeiro, Chief Operating Officer, on email only at marlene@mrssouthafrica.co.za.

Given the high volume of entries and queries, Whatsapp will not be used as means of communication.