Mrs South Africa (Pty) Ltd is the No. 1 Pageant and Female Empowerment program for married women, in South Africa. It is not a beauty pageant in the traditional sense of the word.

Mrs South Africa is truly a life-changing journey for the women who enter this renowned empowerment program. The opportunity and platform that Mrs South Africa PTY LTD creates, for these women, is significant in every way and truly creates a ripple effect across our beautiful country. Through the journey, women discover the best versions of themselves again. They learn that you are never too old to follow your dreams and be the voice of change.

Mrs South Africa delegates are between the ages of 25 - 50 years of age and are mature, driven, ambitious and most of all real, relatable women who strive to be the best versions of themselves. They are wives, in some cases mothers, some are entrepreneurs and most are change makers, some are business women and others home makers, but they all want the best for their families and their community. They are brave and bonafide women.

The company has seen tremendous growth, in recent years, under the guidance of well-known business woman and entrepreneur, CEO Joani Johnson, and her management team, who are all experts in their fields.

Joani Johnson : “Mrs South Africa started out as a professional challenge for me. Today it is my vocation. While changing women, we have changed ourselves. While empowering others, we have become empowered and while teaching others, we have learnt so much. I recently read a quote which really resonated with me: I am here to support women until the day I die. And that is what we do at Mrs South Africa”

Take a glimpse into “A Day in the Life of Mrs SA”: